Students will read the following HBR case and analyze the facts presented.
Following are the questions to be answered with 1 – 3 sentences each. Bullet points of your answers are acceptable. Include other references if used.
- What are the advantages of selling on Amazon? Give at least 3.
- What are the disadvantages/risks of selling on Amazon? Give at least 3.
- Detail which option of selling PedalSpark bikes on Amazon would best support the brand strategy? Why?
- What other strategies should PedalSpark’s management consider to improve their chances of success?
- What would you do given the information & opinions given? Which of the 4 strategies we studied would this be?