BUSS5020 University of Sydney Copacabana Cuppas Essay

BUSS5020 Essay 2 S22019 Essay 2 task description Background At the café, Barry and Mandy sit down to have a coffee, where he immediately launches into the project he is thinking about. “I am thinking about promoting reusable coffee cups amongst our customers. There is a community group that is looking at the environmental issues. And what I am concerned about is the disposable coffee cups. Maybe, getting people to use those reusable coffee cups for takeaways. We could do it with our name on it, and we could give a discount if they use them. What do you reckon? I think this will be exciting, it will make the Copacabana Cuppas the best in the world.” Mandy says, “Ok Barry, I know you are brilliant, and you have great ideas, one thing I have found is that reusable cups are not as good as you think they are.” Barry is surprised by this, “Where did you get this information? What I have found states that they are good, look at what Starbucks is doing, see” he points to their website. He continues, “Plus we can be part of the responsible cafes and show our Corporate Social Responsibility.” “Yes, I know” says Mandy, “but perhaps you should have a look at the other side of the argument”, indicating on her iPad to Barry recent stories in The Conversation and on the ABC News. Barry says “OK, I need to look at both sides, because I need to focus on who are my clients now, but more importantly in the future? What do they want, so that I can match their expectations?” Task Barry Manilow has been so pleased with the work you have done on Fairtrade coffee and now has tasked you to write a short evaluation in essay format. The essay should evaluate the two sides of the discussion and then conclude with a clear and well-justified recommendation on whether Barry should adopt reusable coffee cups for his business. Barry has given you a list of websites, but you know you will need to go beyond this to get the information required. You remember that Barry has said “Just try to keep it short, I don’t have much time to read, about 1000 or so words. Just look at both sides and tell me what will work and why, you know, how it will help Copacabana Cuppas.” 1|Page BUSS5020 Essay 2 S22019 Barry’s List • Australian Bureau of Statistics https://www.abs.gov.au • Profile of the Central Coast https://www.centralcoast.nsw.gov.au/business/opportunities-and-investment/profilecentral-coast • Starbuck website https://www.starbucks.com/responsibility/global-report/environmentalstewardship/reusable-cups • Responsible Cafes https://responsiblecafes.org • The Conversation http://theconversation.com/why-your-reusable-coffee-cup-may-be-no-better-than-adisposable-120949 • ABC News https://www.abc.net.au/life/what-will-really-help-the-environment-is-changing-ourhabits/10867676 In the essay you must: 1. write a succinct introduction; 2. critically evaluate both sides of the discussion; and 3. conclude with a well-justified recommendation(s). Critical thinking is a key component of the exercise and we are looking for originality of thought. In so doing, you must draw on additional research from other reliable English language sources, especially peer-reviewed academic journal articles and, if applicable, relevant industry, government and non-government publications. You can find the Library’s guide to finding business related research here. By way of guidance, it is recommended that your essay should spend: 1. Roughly 80 words on introduction; 2. 800 – 850 words on critically evaluating of the proposals; and 3. 100 words on a conclusion. 4. Your essay must include a reference list. This Essay task is worth 15% of your final grade, and should not exceed 1100 words in length, including in-text references, reference list, and any text in tables, diagrams, etc., Your essay must also contain a reference list, which is also included in the word count. The essay must be submitted in .doc or .docx format. 2|Page BUSS5020 Essay 2 S22019 Your filename must take the format SID_BUSS5020_2019S2_Essay2.docx, where SID is your SID, e.g. A student with the SID 012345678 would have the filename: 012345678_BUSS5020_2019S2_Essay2.docx The essay must be properly referenced in accordance with the American Psychological Association (APA) 6th edition style. Details are available on the Library website. The essay must adhere to the University’s Academic Honesty in Coursework Policy 2015, and other relevant University policies. The Essay is due no later than 10:00AM on Tuesday, 8 October 2019. The University has authorised and mandated the use of text-based similarity detecting software for all text-based written assignments. The task must therefore be submitted through Turnitin on Canvas. You may resubmit the essay until the due date/time, after which no further resubmissions will be accepted. You are responsible for ensuring the correct document (not a draft) is submitted. The document in Turnitin at the deadline is the document that will be marked, and no discussion will be entered into to the contrary nor any special pleading entertained. Grading Essays will be graded against the following criteria: • • • • conforming with instructions; critical analysis and evaluation; research; and presentation and communication. Please see the rubric on Canvas for a more detailed explanation and additional resources. Standard Business School penalties apply for papers submitted late and/or over the word limit. It is your responsibility to ensure you are acquainted with these policies. Late penalties Assessments which are submitted after the assessment deadline will incur a late penalty of 5% per day or part thereof up to 10 calendar days, after which a mark of zero is applied. The closing date is 10 calendar days after the due date. Since submission is electronic, for the purpose of calculating penalties, weekends, public holidays, and ordinary working days ALL count as days. Word limit A penalty is applied to papers which exceed the word limit. Where a student exceeds the word limit, the student will lose 10% of the total marks when the submission is 10% above the word limit and 10% for each 10% over-limit thereafter. Note that the word limit includes the executive summary, in-text referencing, and the reference list at the end of the document. Any text in tables, images, etc. is also included. Since the stated word limit for this assessment is 1100 words, this means students can write up to 1209 words without incurring a word limit penalty. 3|Page BUSS5020 Essay 2 S22019 Feedback The final mark will be made available to students via Canvas when available. Written feedback will be available on Turnitin. 4|Page
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