com339 advertising and media week one individual assignment

Provide short answers of 200 to 300 words each for the following questions:

  • What seven trends characterize modern mass media? Which trend do you think has the greatest effect on society today?
  • How could you explain functional and critical or cultural approaches of classifying mass communications to a friend? Which approach makes more sense?
  • How does media technology affect culture and society today? How has media technology influenced older forms of communication?
  • What is the purpose of advertising research? How do advertisers attempt to fulfill this through research? What steps do they take?

Combine your answers into a Microsoft® Word document.

Format your assignment consistent with APA guidelines.