marketing plan 88

MKT435: Internet Marketing

Instructions for Personal Web Project

This project consists of two related parts: (a) a written e-marketing plan about yourself, and (b) development of a web site to support your personal e-marketing plan developed in (a). The purpose of this project is to help you understand the basics of Web page development and at the same time help build your own Web site.

Part I: E-Marketing Plan for yourself: (60 points)—about 5-7 pages  

Part I is the written part of the project as follows:

—A separate cover page: Your Full Name, MU-ID, Course number (1 points)

—A separate content page: Table of Contents with page numbers (2 points)

—A separate summary: A brief executive summary of your project (2 points)


The marketing plan:

1. Introduction: (10 points)

Write a paragraph or two to introduce yourself: Where you were born, where do you live now, your high school experience, your experience at Marshall University, work experience, etc.

2. Your Career Analysis: (20) points)

a. Articulate your career mission or goal in a few sentences.

b. Your educational background: major, minor, etc.

c. Your work experience

d. Your technical skills, soft skills, leadership abilities, and talents, etc.

e. Community involvement (voluntary work, membership in civic or social organizations, etc.)

3. Select three companies for whom you would like to work after graduation. Give a brief description of each company. (10 points)

4. Personal interests and hobbies (5 points)

5. Your project Part I must be typed, single-spacing, using MSWORD with Times New Roman, font of 12.  Check for any grammatical/spelling errors, typos, etc.  Also, be sure to organize Part I using appropriate headings, subheadings, etc. 

(10 points)

Part I (written) is due June 28, 9pm (EST)




Part II: Web Page Based on Part I:

(60 points)

You are now to develop a Web site to support the e-marketing plan you developed in Part I. You must attempt to include in your Web site as many of the following as possible, but you need not restrict yourself to these items:  remember, you are not to submit anything in writing, but must design and upload your web site so that I can review it. 

— A homepage – the front door to your Web site.

— Customer feedback page using a hidden “mailto” command, providing an email address for anyone trying to get additional information from you.

— A site map and a link to the site map from the home page;

— Links to those companies you would like to work for in future.

— A menu bar to assist site navigation (must work and be available from all pages);

— Appropriate background color and pattern;

— At least two graphics used appropriately (your picture, etc.)

— At least three relevant external links to other Web sites that would be complementary to your career goal or mission, other than three companies.

— Links to your interests, hobbies, etc.

— A statement concerning copyrights and legal jurisdiction covering the Web site.

You must actually upload your Web site and demonstrate it to me electronically. To do so, you can use Marshall University’s Web Uploading link:   

Your Personal Web Site must be running and uploaded on or before July 8, 9 pm EST and no later.

If I am unable to access your web site, it means you have not submitted it.  Be very careful to make sure the wen link you will provide to me to view your web site is VALID.



Criteria to Evaluate your Website



1.    Content Quality (15 points):  The following contents will be used to evaluate the quality of your website:  text, charts, images, social media used.  Effective contents are reliable, factually accurate, objective (unbiased), and valid. 

2.    Functionality (10 points): This criterion refers to an array of tasks and activities your website will facilitate its users. In particular, the criterion of functionality deals with the technical aspects of the site; it will be assessed in terms of whether the required technical functions (email, going back to previous page, video links, etc.) are “robust enough to carry out their required tasks reliably and without error.”

3.    Relevance (10 points): Relevance of a website refers to whether it is related and used to the purpose for which it was designed.  To put it differently, “a relevant website will contain contents that people are interested in viewing, and will satisfy that interest.”

4.    Presentation (10 points):  Presentation refers to the visual style of your website and generally the way in which your contents are presented to users, visitors, viewers.”  Your website needs to be visually attractive to its viewers (background colors, font style and size, whistles and bells, etc. 

5.    Accessibility (15 points): “Since the range of people browsing your website may be wide, you need to make sure all viewers or visitors are able to access your website.  For example, people with visual impairment, audio or other learning disabilities or challenges can encounter problems when viewing certain websites.  Hence accessibility should be taken into account in order to include people with these issues.  Also, due to technological advancement, many people are now accessing the Internet on mobile devices with varied types of hardware; your website must cater to as many of these as possible.”