strategy class

1) How does Mcdonalds make money?

  • What affects customers’ willingness to pay?
    • Think about what benefits and utility consumers get from buying products from this industry.  Where else could they go to fulfill a similar need or to get a similar experience? (e.g. mobile handset as a substitute for purchasing a laptop)
    • How likely are customers in your industry to actually seek these other options?
    • How likely are customers to purchase from other industries based on price? (e.g. if mobile phones become more powerful, people would rather have a mobile phone than a laptop)
  • What affects firm costs?
    • Does the firm require lots of employees, lots of machinery, lots of advertising, etc.?
  • How does the firm measure its own performance?
    • Ex: sales per employee, return on assets, inventory turnover, web pages viewed
  • Are these factors the same or different from other firms?

I need to do an appendix with charts, tables, etc…

use databases and cite all information correctly