week 3 assignment paula hog 0

Week 3 – Assignment

***Be Sure To Include ABSTRACT***



The Case of the New Apple, Inc.

Read the article: 
Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2 

Assignment Instructions: 
Develop a two- to three-page paper that addresses the following:

  • Is Apple’s brand in jeopardy following the death of Steve Jobs?
  • “There is no place for Apple to go but down.” Synthesize the generic strategies and segmentation strategies that Apple can implement to prevent going down.
  • What do you expect from Apple in the future ? Will Apple experience a continuation of its current trajectory or will Apple’s good fortune change?


Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.